Home/Automotive Lead Generation
Exclusive buyer leads. From your own campaigns.
We run campaigns built around the cars on your lot, capture the shopper's name, phone and trade-in on your own landing page, and deliver the lead straight into your CRM. Yours only, never shared with the store down the street.
A short call and a free review of your current lead sources. No obligation.
Example lead. Exclusive to your store.
What you get
Every piece of the path from the ad to your sales team, handled in one place.
Leads from campaigns we run for your store go to your store. Nobody else gets a copy, and nobody else bids on the same shopper.
Ads built around a real offer: this month's specials, aged units, payment offers, or a trade-in value. One clear reason to raise a hand.
Each offer gets its own page with the same vehicle and numbers as the ad, a short form, and a call button. No competitor cars one tap away.
Leads are delivered in ADF, the standard lead format dealer CRMs accept, including VinSolutions, CDK, DealerSocket, Reynolds FOCUS and DriveCentric. Each one arrives tagged with its source.
Every lead is tagged with the campaign and ad that produced it. We review quality with you and move budget toward what turns into appointments.
Facebook, Instagram, TikTok, and Google, chosen for your store and your inventory. See Facebook & Instagram ads and Google Ads.
Your own leads vs. third-party leads
Listing sites sell you visibility next to your competitors. Your own campaigns build something that stays with your store.
| Comparison | Third-party listing site | Your own campaigns |
|---|---|---|
| Who else sees the shopper | Competing stores on the same page | Only your store |
| Where the shopper lands | A grid of listings, yours among them | Your vehicle, your offer, your phone number |
| Who keeps the audience | The listing site | You, in your own ad accounts |
| How placement works | Pay more or drop your price | Your budget, your offer |
| What gets reported | Views and clicks | Leads, appointments, shows, and sold units when you share sales data |
More on this in Are third-party leads worth it for car dealers?
How it works
We build the offer
We pick the vehicles and offers worth pushing with you, then build the ads around them with your real pricing and disclaimers.
Shoppers land on the unit
Not your homepage. A page with that exact vehicle or offer, a short form with a trade-in question, and a call button.
The lead hits your CRM
Delivered in ADF the moment it comes in, tagged with its source, so your team can call while the shopper is still interested.
Questions dealers ask
Pricing, contracts, and how to get started are covered in working with us.
How can I generate more qualified leads for my dealership?
Lead with a real offer on a real vehicle, send shoppers to a page built for that offer, and ask one qualifying question, like whether they have a trade. That filters out casual tappers before they reach your team. Then answer fast, because a good lead goes cold quickly. Our car dealer marketing guide walks through the whole path from ad to showroom.
How do we get leads without relying on third-party websites?
Run your own campaigns on Facebook, Instagram, TikTok, and Google, in ad accounts your store owns. The shopper lands on your vehicle and your offer instead of a grid next to your competitors, and the lead comes straight to you. Many stores keep some third-party spend while they build this up, then compare. More in Are third-party leads worth it?
Are exclusive dealership leads better than shared leads?
Usually, yes. A shared lead goes to several stores at once, so you're racing competitors to the phone and often competing on price. An exclusive lead asked about your vehicle and your offer, and nobody else is calling them. Leads from the campaigns we run for your store go only to your store.
Can you run trade-in lead generation campaigns?
Yes. Trade-in campaigns invite shoppers to find out what their current vehicle is worth, which helps with used-car acquisition and finding upgrade buyers. The form captures the vehicle details, so your appraiser and sales team know what's coming before they call.
Why aren't our dealership leads turning into sales?
Most of the time the leak is after the lead comes in: a slow first response, one call and no follow-up, or appointments that never get confirmed. Lead quality matters too, so check which source each lead came from. Track leads, response time, appointments, shows, and sales separately so you can see where they drop. See why the first hour decides the deal.
What is a good cost per lead for a dealership?
There's no single right number. It changes with your market, the vehicle, the offer, and the channel, and a cheap lead that never answers costs more than a pricier one that buys. Use cost per lead to compare campaigns, and judge the whole program on cost per sold vehicle. Our reporting tracks both when you share sales data.
Will the leads go into my CRM?
Yes. We deliver leads in ADF, the standard format dealer CRMs accept. Your CRM gives us a lead address, and each lead lands there tagged with its source, so you can compare it against your other lead providers.
Do you work with independent dealers or franchise stores?
Both, plus small dealership groups, anywhere in the United States.
Get leads that are yours.
Tell us what's on your lot and what you want to move. We'll show you how we'd build the campaign and where the leads would go.
- Tell us about your storeA short call about your inventory, market and current vendors.
- We review your lead sourcesWhere leads come from and how they reach your team.
- You get a plan and a quotePlain English, no obligation, no contract to sign up front.