Home/Facebook & Instagram Ads
Facebook & Instagram ads that sell cars, not likes.
Your next buyer is scrolling tonight. We put your real inventory and offers in front of local shoppers, send them to a page built for that offer, and deliver every lead to your sales team.
A short call and a free review of your current lead sources. No obligation.
Example ad. Built from your inventory and pricing.
What we run for your store
Campaigns built in Meta Ads Manager around a real result: leads, calls, and appointments.
This month's specials, a slow-moving model, or end-of-month deals, with the real price breakdown and your disclaimer.
Trade-in value and monthly payment campaigns that give shoppers a reason to raise their hand before they are ready to visit.
Your inventory shown again to people who already looked at your vehicles. We use inventory ads to bring shoppers back, not as the main lead driver.
Boosting a post doesn't sell cars.
A boost is built to get reactions. A campaign is built to get a buyer's name and number into your sales team's hands. More in boost post vs. Facebook ads.
Meta looks for people likely to fill out a form, not people likely to tap Like.
A landing page or an instant form, chosen for the offer. We compare the two in instant forms vs. landing pages.
The Meta Pixel set up on your pages so Meta can optimize for real leads, and every lead tagged with the ad that produced it.
Managed every month
Fresh creative
New ads go up as units sell and offers change, so the same people don't tune you out.
Budget where it works
We shift spend toward the ads and audiences that produce appointments, not just cheap clicks.
A clear report
Spend, leads, cost per lead, and what happened next. See reporting.
Questions dealers ask
Pricing, contracts, and how to get started are covered in working with us.
Are Facebook ads worth it for car dealerships?
They can be, when they're run as lead campaigns with a specific offer, a page built for that offer, and fast follow-up. Most dealers who say Facebook didn't work were boosting posts or sending clicks to a homepage. Facebook and Instagram are also where you reach buyers before they start searching. See boosting posts vs. running ads.
Why are our dealership's Facebook leads low quality?
Usually it's the form, the offer, or targeting set too wide. Instant forms fill in a shopper's details for them, so people submit without much thought, and vague offers attract curious tappers. A landing page, a higher-intent form setting, and one qualifying question usually help.
How much should a dealership spend on Facebook advertising?
Start from what you want to sell and what a sale is worth to you, then work backward, instead of copying someone else's number. A modest test budget across a few offers shows what your market responds to, and you scale what produces appointments. We recommend a starting budget after a short call, and your spend goes from your own account straight to Meta.
How do you target local car buyers?
We target by location around your store and the areas you sell into. If an ad promotes financing or payment offers, Meta's special ad category removes age, gender, and ZIP code targeting and requires a wider radius, so some reach outside your market is normal. A clearly local offer, your store name, and a landing page that shows where you are help screen out shoppers who won't make the drive.
Should we use Facebook instant forms or landing pages?
Instant forms bring in more leads with less effort, but more of them are low intent. Landing pages ask a little more of the shopper, and the people who finish them usually know what they asked for. We default to landing pages for new-lead campaigns and test instant forms where they make sense. Full comparison: instant forms vs. landing pages.
Should we hire an agency to manage our dealership's Facebook ads?
If someone on your team has time every week to refresh creative, manage budgets, and check lead quality, in-house can work. Most stores don't have that person, and campaigns left alone go stale fast. If you hire an agency, make sure the ads run in your own account and the reports cover appointments and sales, not just clicks. Here's how to choose a dealer marketing agency.
Do you run inventory ads?
Yes, mainly to bring back shoppers who already looked at your vehicles. For new leads we lean on offer-based campaigns with their own landing pages, because they capture a name and number instead of a click.
Put your inventory where your buyers are.
Tell us what you want to move this month. We'll show you how we'd build the campaign, the page, and the follow-up.
- Tell us about your storeA short call about your inventory, market and current vendors.
- We review your lead sourcesWhere leads come from and how they reach your team.
- You get a plan and a quotePlain English, no obligation, no contract to sign up front.