Home/Google Ads
Google Ads for car dealers. Catch buyers already searching.
Social ads reach buyers who are scrolling. Google reaches the ones already looking for a vehicle or a dealer. We run both search ads and vehicle ads, built around your inventory and managed every month.
A short call and a free review of your current lead sources. No obligation.
Example search and vehicle ads. Prices are placeholders.
What we run on Google
Ads that show when shoppers search for the models you sell, your brand, or a dealer near them, sent to a page that matches what they searched.
Your actual vehicles, with photo and price, shown in Google results. They run from your inventory feed in Google Merchant Center, where your store and inventory are eligible.
Search traffic goes to a page built for that search, with a short form and a call button, not a generic homepage.
Google and social work better together
Facebook and Instagram create interest. Google catches the buyer when they go looking. Run both and you show up at both moments, with one report showing what each one produced.
Put a specific offer in front of local buyers before they search.
Be there when they search your models or a dealer near them.
Leads, cost per lead, and what happened next for each channel.
Managed every month
Keep out wasted clicks
We block searches that will never buy from you, like jobs, parts, or other dealers' names, and tighten targeting as data comes in.
Keep the feed accurate
Vehicle ads are only as good as the inventory feed. We keep prices, photos, and availability in sync with your lot.
Report what it produced
Calls, form leads, and cost per lead, tagged by campaign. See reporting.
Questions dealers ask
Pricing, contracts, and how to get started are covered in working with us.
Are Google Ads worth it for car dealerships?
Search ads reach people already looking for a model you sell or a dealer near them, which is about as much buying intent as advertising gets. They pay off when the account blocks wasted searches, sends clicks to a matching page, and gets judged on leads and sales instead of clicks. Left on autopilot, they can burn through a budget quickly.
Should we spend more on Google Ads or Facebook Ads?
It depends on your market and what you're selling, and most stores do best with both. Google catches shoppers already searching. Facebook and Instagram put an offer in front of buyers before they search, which suits specials, aged units, and trade-ins. Run both, compare cost per lead and cost per sold by channel, and move budget toward what's working. See Facebook & Instagram ads.
How much should a dealership spend on Google Ads?
Enough to cover the searches that matter in your market, without paying for the ones that don't. How many people search for your brands and models nearby sets a practical ceiling, and your goals and inventory set the rest. We recommend a starting budget after a short call and adjust from what the leads and sales show. Spend is paid from your own account straight to Google.
Why are our Google Ads getting clicks but no leads?
The usual causes: broad keywords pulling in job seekers, parts shoppers, or people searching for other dealers; clicks landing on a homepage instead of a matching page; slow or clumsy mobile pages; and calls or form fills that aren't being tracked. Start with the search terms report. It usually shows exactly where the money is going.
What are Google vehicle ads?
Ads that show your actual inventory, with a photo, price, and key details, at the top of Google results for vehicle searches. They run from an inventory feed in Google Merchant Center and link to that vehicle's page on your site. Eligibility depends on Google's policies for your store and inventory, and we handle the feed and setup.
How do you measure cost per vehicle sold?
Take what you spent on Google, including management, and divide it by the vehicles sold to shoppers who came from Google. The spend comes from your ad account. The sales come from matching Google leads and calls against your CRM or sales records, so that number needs your sales data. Our reporting keeps platform numbers and sales-data numbers clearly separate.
Be there when they search.
Tell us which models and offers matter most. We'll show you how we'd set up search and vehicle ads for your store.
- Tell us about your storeA short call about your inventory, market and current vendors.
- We review your lead sourcesWhere leads come from and how they reach your team.
- You get a plan and a quotePlain English, no obligation, no contract to sign up front.